Speaking on the development, Voonik CEO &Co-Founder, Sujayath Ali said, “Our customers have given us the confidence that there is a huge market for personalisation and affordable fashion. With 5 million plus installs, we are already rank 3already have highest engagement in shopping apps and have grown 2600 per cent Y-O-Y in FY15-16. Our customers have consistently demanded a men’s range on Voonik, so that the men in their families could also have as much fun shopping as they do. With this huge demand already in place and the lack of good fashion apps for men, I feel there is a large untapped market for this product.”
By acqui-hiring Getsty, Voonik plans to leverage its existing customer base, its supplier network and its highly effective recommendation engine to speed up its own men’s offering.
Commenting on the association, SaurabhAcharya, Co-Founder Getsty said, “Ashish and I were convinced from the beginning that there are millions of people like us, who don’t know how to dress correctly and how to choose the right clothes. When we heard about Voonik’s plans to launch a men’s division, we immediately wanted to have a discussion with them. The Voonik team and overall culture is really impressive, so we decided to come on board.”
