From partnering with additional channels to venturing into partnerships with international news channels such as NewsAsia International the brand has made it a point to not only expand but also pay heed to offering variety.
Tata Sky has also been focusing on expanding its rural reach with tailored recharge packages to suit low-income viewers. The company claims to have over 10 million subscribers in India, with only 45 per cent of subscriber base from outside from tier II and III cities and villages.
Tata Sky therefore launched its daily recharge pack of Rs 8 targeting customers who could not watch TV due to power cuts
Tata Sky Exclusives
The brand offers unique facility of MultiTV Service that allows access to ones favourite Tata Sky Channels and services on multiple televisions at home for the 2nd, 3rd and 4th connections. Additionally, the brand offers Tata Sky Karaoke facility which is available at an annual subscription is the first in the world to feature original Bollywood videos, along with lyrics.
With exclusivity in set top boxes, Tata Sky offers an exclusive variety of set top boxes to suit one’s needs. The Tata Sky+ Transfer HD set top box allows consumers to watch their favourite recorded shows – anytime, anywhere on their mobiles, laptops etc. With this facility users can either transfer or stream the recorded content directly onto your Android or iOs devices.
With a mix of packages, Tata Sky’s TruChoice offer includes a genre-based DTH package made especially for ones convenience. It offers Base Packs, Regional Packs, Add-On Packs, Active Packs and Specials to create a viewing experience suited to one’s tastes. Alternatively consumers can choose our ‘Make My Pack’ option to select individual channels and pay only for what you watch.
Some of the additional services offered include on Demand TV Shows where consumers can catch up on the last 5 days’ episodes of your favourite TV shows, through Everywhere TV.
The Video on Demand facility which are the Purchased services gives access to hundreds of movies, shows, concerts, learning videos and more, on demand. The service lets consumers enjoy the purchased titles on all connected set top boxes as well as Everywhere TV activated devices.
Tata Sky recently added with Active Fitness includes interactive sessions and health tools Programs such as Yoga, Workout, Women’s Special sessions, Tips, Nutrition, Celeb secrets and much more. It is available in Hindi and English languages featuring the world’s top celebrity fitness trainers.
The DTH player also offers 24-hour Bollywood movie service known as Tata Sky Miniplex which runs movies 3 hours. Miniplex showcases premiere movies that have never been shown on TV before as well as critically acclaimed premium movies. Miniplex is available in HD as well as SD.
The brand also launched another set of base pack known as the Ultra Plus Packs, available in four variants Ultra Plus SD, Ultra Plus HD, Ultra Plus South SD & Ultra Plus South HD. All variants of Ultra Plus Packs are available to all subscribers in monthly, semi-annual, annual and biennial versions.
With 50 HD channels, TATA Sky offers a variety of HD packages such as s My 99, Dhoom, South Special, South Sports Special, Dhamaal, Mix Dhamaal, Kids Sports, Dhamaka, Bumper Ultra.
