Commenting on the association,Pramod Saxena, Chairman and MD, Oxigen Services, said “This sponsorship is inspired by the overwhelming response Oxigen wallet received with our sponsorship of the South African T20 team, Oxigen Proteas, last season. We ran an innovative campaign, by becoming a Host Nation that welcomes International guests. The Campaign #Playthehost, will see its second season, as we Play the Host to the New Zealand Blackcaps for WT20, who have a strong fan following and will amplify our brand engagement. Since, the signing up of Sachin Tendulkar as our brand ambassador, Oxigen has embraced sports as an integral part of its marketing strategy and engagement.”
New Zealand Players will be seen sporting Oxigen jerseys during the World Cup T20 and their tour to India. The jerseys are designed with the brand’s official logo positioned on the lead arm for the T20 World Cup and in front, on the chest for the ODI matches during the India tour.
Speaking about the sponsorship, James Wear, General Manager, Commercial at New Zealand Cricket said, “We’re excited to have an Indian brand of repute like Oxigen on board with New Zealand Cricket, who will appear on Black Caps playing kit when the team plays in India. We look forward to forming a strong partnership.”
