Sharing inputs on the campaign with IndianMediaBook, Rishi Kakar, Director of Marketing, IDFC Mutual Fund, said, “Our life narrative is shaped by the events that make our lives worth living. The ability of the IDFC brand to make people’s dreams into a plan make it a powerful force for good in shaping the story of their lives. ‘Dil Ke Ameer’ are people who treat their dreams as plans. They plan their life – their time and finances towards making these joys real for themselves and their loved ones.”
The campaign takes people through a series of dreams that they would like to fulfil in their lives. The experience of watching your most cherished dreams in the form of a personalized video which can be shared through social media is an energizing and reflective moment for people engaging on the website.
People showing commitment towards saving and investing in pursuit of their goals can seek “We are one of India’s largest asset management companies, with a robust network of financial advisors, said Kalpen Parekh, MD, Sales & Marketing, IDFC Mutual Fund, “Our expertise in asset management, combined with the financial planning acumen of our esteemed advisors, can now make it easy for you to save and invest towards things you most cherish!”
