Wednesday 2 March 2016

ZDCL launches a new video on demand platform OZee


Commenting on the launch, Punit Goenka, MD & CEO, ZEEL, said, “The video on demand platform has become the need of the hour and we are excited to bring to our viewers this whole new level of entertainment. OZEE will offer a user friendly platform and the comfort of watching your favourite ZEE show/movie at your convenience. Living in the ‘instant’ era, OZEE will make content available within minutes of its television telecast. With this offering, we hope to conquer the hearts of our viewers as much as we have been doing with our other products.”
As appointment viewing sees a paradigm shift, more and more people are choosing to watch content on their personal devices, in their own personal time. OZee will focus on 18-24 year olds audience.
Speaking on the development, Debashish Ghosh, CEO, ZDCL said, “We believe that OZee will define the future consumption benchmarks of Entertainment Content from ZEEL and deliver an effortless and pleasurable experience to all viewers of On Demand content on OZee – irrespective of location, age group, SEC and comfort with technology platforms. While OZee will deliver the best entertainment content from Zee – which viewers have loved over decades – it is also designed to make the viewing experience truly unique and trouble free. We hope the world will love what OZee has to offer”.
With access across all devices and platforms (Android, iOS), viewers can consume OZee free of cost. OZee will showcase Zee Network content and shows – Fiction and Non-Fiction, movies, Zee music and other videos in different languages such as Marathi, Telugu, Tamil, Bangla and Kannada. The shelf life of a show on OZee will be of a lifetime.
“OZee is not like any other video on demand platform. We believe we are an all-encompassing social entertainment solution that every individual can leverage. They can seek their special dose of entertainment at their convenience and enjoy, share and celebrate at their own pace” commented Karan Jaitapkar, Business Head, OZee.
Source: IndianMediaBook - Digital