Speaking about the new partnership, Bhandari Bros, Co-Founder, UMW said, “We are really excited to partner with Bohra Bros, as our goal has always been to support the growth of the Media and Entertainment industry. By establishing such a platform, we are aiming to extend a supportive hand towards independent artists across the country, by helping them secure the right set of opportunities they deserve. With entertainment being an integral part of any event, we look forward to seeing the platform become the preferred mediator for artists as well and event organizers to connect with each other.”
Gaanabajaana is a platform that helps talent overcome their lack of opportunities, thereby helping them get noticed on a national stage. It also helps event promoters and organizers choose from an array of distinguished talent, thereby facilitating part of the decision making as far as event management and planning is concerned. Currently, there are around 2000 artists registered on the platform.
Commenting on the new venture, Anil Bohra & Ravi Bohra, Creative Directors, Bohra Bros. said, “By joining hands with United Mediaworks, our aim is to build on our respective strengths to dish out the most concrete platform for independent artists and serve the entertainment community as a whole. With this platform, we strive to offer better services and easier management for the entertainment needs of the people. We hope to reach out to the country’s vast talent pool and benefit them positively with the new venture.”
