Using Tata Communications’ service, ATN will offer a mix of news, sports and entertainment content to Canadian viewers on virtually any device later this summer. The service will come with potential for further international expansion.
Speaking about the association, Shan Chandrasekar, President& CEO, ATN said, “With consumer internet traffic growing exponentially every year, it was imperative for us to expand our content delivery strategy to ensure a reliable viewing experience for our customers.”
Through the first phase of deployment, ATN’s South Asian cultural content will be made available through several linear channels, across multiple formats such as iOS and Apple TV, Android, Roku, Fire TV and SMART TVs. This will complement ATN’s current national distribution of more than 50 linear services, enabling the network to future-proof its offering as the way people consume content continues to evolve.
“The way today’s millennial like to consume content, anytime, anywhere, on any device, is a far cry from the way their parents used to watch traditional TV just ten years ago. Tata Communications’ cloud based Media Ecosystem will arm us with the ability to accelerate time to market and bring richer content experiences to our viewers today and in the future,” added Chandrasekar.
Currently Tata Communications provides ATN Canada with video transport solutions to deliver media content via broadcast to customers in Canada. With the expansion of OTT services, ATN will be able to reach more viewers.
Commenting on the partnership,RanguSalgame, CEO, Growth Ventures, Tata Communications, said “We are excited to expand our relationship with ATN Canada by becoming their sole provider of global OTT connectivity through our flexible, scalable content delivery network,” says. “This globally scalable model enables ATN Canada to launch news, sports and entertainment content to all their customers across Canada, and globally in the future.”
