IRCTC announced its partnership with Simpli5d Technologies the digital advertising and audience Intelligence Company to enhance their security and boost advertising revenues. Captcha, a security tool used to differentiate between humans and other malicious programs, was until now offered as distorted letters but this is all set to change. With this partnership, IRCTC would be using image based NLPCaptcha by Simpli5d Technologies.
“At IRCTC, security and user experience are the most critical concern for us and at the same time we look for new avenues of revenue other than the core business of ticketing. NLPCaptcha fits in beautifully into all this – it provides better security, enhanced user experience and an altogether new stream of advertising revenues for IRCTC. We look forward to a long term and mutually beneficial partnership with Simpli5d Technologies,” informed a senior official from IRCTC.
IRCTC has accounts for more than 1 million e-commerce transactions per day. More than 100 million captchas are solved on the platform every month and all these will be replaced by NLPCaptcha, a patent pending technology to monetise captchas by Simpli5d Technologies.
These Captchas will carry messages from leading brands in the country. This presents an opportunity for the brands to engage with the audience of IRCTC. This partnership gives Simpli5d Technologies sole monetization rights for the entire Captcha inventory on the ticketing website.
Speaking on the association, Amit Mittal, Founder & CEO, Simpli5d Technologies, said “This partnership with IRCTC is a huge milestone for us,” says Amit, “On an average 125 million captchas are solved on IRCTC every month and this gives us a reach of more than 50 million unique audience. Effectively we will be reaching out to every person in India who does an online transaction and we are sure that our advertisers would love it.”
