Tuesday 3 May 2016

Jabong launches international fashion brand Mexx in India

Speaking about the association, Sanjeev Mohanty, CEO and MD, Jabong said, “We are very excited to launch Mexx exclusively in India and more than anything else we are thrilled that our brand ideologies are similar. With Mexx on board, we continue to broaden our international brand offering and have few other exciting names in the pipeline.”
The Mexx Spring-Summer’16 collection that will be available online takes inspiration from the following trends: Street, collection and Atelier.
Commenting on the partnership, Umit Eroglu, CEO, Mexx, said, “We are very excited to launch Mexx in India and to have Jabong as our experienced and knowledgeable partner for optimizing our online presence. Based on our global brand awareness and the outstanding price-quality mix of our collections we are very confident about the desirability that our brand will have with the Indian consumers.”
Jabong has in the past launched high-street brands such as TopShop, TopMan, Dorothy Perkins, Missguided to name a few.
Source : IndianMediaBook - Business