Online marketplace Snapdeal announced the appointment of Kanika Kalra as Vice President (Marketing). A seasoned global marketing professional with a career spanning over 12 years, Kanika joined Snapdeal after several triumphant stints at Hindustan Unilever limited, Pepsico and Glaxo SmithKline Consumer Healthcare Limited.
Speaking on the appointment, Rohit Bansal, Co-Founder, Snapdeal said: “We are thrilled to welcome Kanika. She comes with a vast and distinguished experience in brand marketing. As we look at defining more innovative solutions for our customers, I am sure she will add tremendous value and further fuel our growth.”
Kalra holds a post graduate degree in Marketing from IIM, Lucknow and a Bachelor’s degree in Mathematics from Delhi University.At Snapdeal, she will be focusing on making the business more customer-centric and ensure creativity and impact in all communication.
“As ecommerce continues to revolutionise the Indian economy, I am confident that Snapdeal is poised to play an even bigger and more impactful role in the coming years. I am excited to be a part of Snapdeal’s journey and to shepherd the company’s growth as the country’s most preferred retail brand,” expressed Kalra.
During her eight year stint as the Global Brand Director for Hindustan Unilever Limited, she spearheaded key innovations in the skincare category. Prior to that she was a part of the brand marketing teams at Pepsico and Glaxo Smith Kline Consumer Healthcare Limited.
