Aimed at widen its reach and to ensure that everyone is provided with equal opportunities to find love, the venture rebranded itself by launching an app Inclov.
Speaking exclusively to IndianMediaBook, Kalyani Khona Co-Founder Inclov said, “We want to challenge the conventional idea of matchmaking and help everyone find their special someone. Inclov is globally the first matchmaking app which is accessible to one billion people with disability worldwide and matches people on the basis cure availability, medical condition, level of independence and lifestyle choices.”
Khona informed that their new matchmaking app Inclov will follow subscription based model and thus, user will pay for it after a certain point.
Nowadays, it is considered that marketing, branding and advertising is very important to a start-up’s internal solidarity, customer outreach, and overall success.
But Khona has a different point of view. Sharing her thoughts on marketing strategy she said, “If you are coming with an idea of something which is not been in the market but at the same time its need is very high, for that case, I don’t think there is a need of marketing strategy. You just need to be out there and urge people join your innovation.”
Khona is an AIESEC alum who is a wanderer at heart. Last year, she raised funds for project loveability on Wishberry.in which was backed by 143 backers. She is also assisting the Government of India with their Accessible India campaign.
“At present we are focusing on India only, but we are planning to expand our reach globally and will target US and Australia”, concluded Khona.
