With this campaign, the brand once again tries to connect with the youth by focusing on the durability aspect while further strengthens the new brand identity of TVS TYRES.
Conceptualized by Rediffusion Y&R, the campaign includes four TVCs, two of which are on air. The films feature Sharma riding a bike, and helping people by offering them a drop.
One of the films features a young man with a bouquet of flowers looking for a means to commute. Sharma learns that he’s late for a date, and offers to drop him. On the way, Sharma asks whether it’s his first girlfriend he’s going to meet.
The young man reveals that it’s his fourth girlfriend, and that the relationship lasted just five months. The one before her, too, lasted just as long, learns a shocked Sharma. Corresponding to each shocking revelation, the bike hits a tough patch, but the TVS Tyres manage to ride over potholes, puddles and a stony stretch.
On arriving at the destination, Sharma highlights how important it is to have things or relationships that are long lasting, just like the durable ‘TVS TYRES with the Eagle Logo’, which ensures safe and smooth ride during good or bad times.
The campaign will run on major television channels for approximately 6 weeks. Other than TV, the brand is also investing in print, Outdoor and digital media. The campaign has already gained more than 800 views on youtube and has been active on various social media platforms.
Over the years, the brand has showcased itself as the one for the common man. Its advertisements very well showcase its best possible use in various scenarios on the roads of India. This was the second time that the brand featured a celebrity. Earlier the brand featured actress Anushka Sharma TVS Apache scooty.
