Sharing his views with IndianMediaBook, Arun Malhotra, Managing Director, Nissan Motor India Pvt. Ltd., said, “Young Indians want to have a voice in society as they strive to achieve their dreams. They want to be heard, and Datsun understands this. We’ve been engaging with young people for four years since Datsun came to India.”
The campaign is a unique 360-degree consumer engagement campaign that provides an interactive new platform to enter into conversations with youthful dreamers and strivers.
“Our new #ISayYes campaign is designed to connect with the energy of these young dreamers, further strengthen our bond with them, and encourage them to never give up.”, added Malhotra.
The Datsun new campaign aims to build a stronger connection with young, ambitious and aspirational Indians inspiring them to come forward and share their dreams with the world through a series of planned social activations and innovative storytelling grouped under the campaign hash tag #ISayYes.
The six-week-long campaign will consist of Above-The-Line (ATL) activations such as television commercials, and a major social activation phase, which includes sharing of stories, opportunities to participate in unique experiences and win prizes.
The campaign will culminate with Datsun fans vying for one grand experiential gratification and five tangible gratifications related to their dreams—and a lot more.
