Sharing his views on the campaign, Abhishek Verma, Head, Myntra Fashion Brands said, “Roadster has always believed in helping people discover new grounds and create lasting experiences. This new campaign further strengthens brand’s identity as consumers’ trusted outdoor companion. We’re delighted with the way Roadster has performed, having received immense popularity & love and today is the top-selling brand on Myntra.”
The online version of the film was released a week ago and has already received tremendous response by brand enthusiasts, quickly crossing 2.5 million views and counting.
The film reveals three instances of Roadsters pursuing unusual passions on the road less travelled. A non-linear narrative stitches together three unique instances: a free spirit collecting his own brand of experiences along rocky coastlines, a ranger on a tiger census making her own trail through the forest, and an intrepid duo braving a desert storm to deliver relief supplies.
The underlying message is a simple one –the road is both a journey and destination for those in search of unique experiences.
Roadster is known for its innovative campaigns from the past such as the GTFO (Get The F*** Out) campaign with actor Ranveer Singh and the ‘Pocketman’ campaign – a live human experiment to interactively demonstrate how a person could live entirely out of their jeans for 48 hours.
It’s good to note that Pocketman’s innovative campaign also won Bronze at the Effies 2015 in Mumbai last weekin the coveted ‘Experiential Marketing’ category. Today Roadster has established itself as the bestselling brand on Myntra through a product range (including denims, trousers, shirts, tees, footwear and more for men & women) that is rapidly growing in popularity among its young audience.
Myntra has partnered with over 2,000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Lee, Levi’s, Arrow, Mango, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. The App services close to 20,000 pin codes across the country.
With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, today Myntra is the preferred shopping destination in India.
