The brand further claims that owing to the social burger’s large size, the consumers can take some time in finishing it and as a result get more time to spend over the meal. Designed and conceptualized by Leo Burnett, the campaign has 6 ad films, each urging consumers to seek more time for laughter, fun and discussions.
#ThodaTimeAur is an initiative that welcomes the brand to its 20th year. With this, McDonald’s India takes a step ahead and focuses on further expansion with new varieties to socialize with. Commenting on the initiative, McDonald’s India – West and South marketing and digital director Kedar Teny said, “The New Maharaja Mac offers a fulfilling dining experience to customers and is a meal in itself. The build of the burger is such that it takes more time to finish, thereby giving people more time to socialize. This proposition takes forward the brand’s agenda of building sociability at the heart of everything it does. The campaign strikes up a conversation with consumers that largely focuses on gaining their share of time.
In 2015, McDonald’s focused on initiatives that would let consumers an opportunity to socialize and spend good time with friends and family. The #KuchPalOffline campaign, encouraged consumers to spend quality internet free time. The campaign went viral and was acknowledged by masses. Another initiative was the introduction of customized sharing packs for 2, 3 and 4 people. The brand’s focus has mainly been on communicating across the message of spending time with real people while being with them instead of talking to masses virtually.
McDonald’s India has been actively promoting the brand through advertisements and promotions across several social media platforms. The brand has more than 2 lakh subscribers on its Youtube page and more than 13 lakh likes on its Facebook page.
