In the first phase, nexGTv has already secured the requisite digital rights to screen content beyond India borders for more than 11,500 hours of programming from close to 20,000 hours of programming it hosts on the platform. nexGTv will focus initially to ensure that content in languages such as Hindi, English and Tamil is made available on both its Web and App platforms.
Speaking about the development, Abhesh Verma, COO, nexGTv, said, “We’re delighted to go live across the world! Having earned our spurs in the Indian market over the last five years fine-tuning our product, content catalog and consumer understanding, we’re confident that we’re ready for our global consumers. Our endeavor is to deliver the best product and streaming experience to our audiences across the globe. We’re confident that our mix of aggregated content including Live TV, VOD as well as original premium programming will resonate very well with our audiences.”
To meet the anticipated demand, nexGTv has already invested and strengthened its proprietary setup comprising network, content sourcing as well as delivery infrastructure together with operator and billing relationships in place.
“nexGTv will be currently targeting its expansion in more than 140 countries through the global billing on its Android app and will be looking to expand its global footprint in tandem with Google Play store. Markets with significant Indian diaspora will be our priority in order to establish a strong foothold. The vast variety and multiple genres of content on our platform comprising devotional, fitness, comedy, kids, infotainment, entertainment, news, movies and music will act as a strong magnet for our international users” added Verma.
Aside from the aggregated content, nexGTv will also utilize this opportunity to globally showcase India’s very first mobiseries and nexGTv’s premier Original series – It’s My City. It’s My City – a 14-episode bi-weekly series starring Priyanka Chopra, highlights the lives and challenges of four girls in a city far from home, premiered recently on nexGTv.
