Aimed at transforming the wedding market NDTV launched Bandbaajaa.com a 360 degree solution for weddings. The website will not only assist the customers in creating a personalised checklist of all the tasks for a wedding but help ideate, manage the budget as well as find the right vendors as per preferred location at a click of a button.
Speaking on the launch, Smeeta Chakrabarti, MD, Bandbaajaa, said, “Weddings are a recession proof business, the current generation of young Indians will find everything they need to plan a perfect wedding with minimum fuss. The idea has been very well received by the market. It’s a hugely exciting space to be in.”
With designers such as Neeta Lulla, Anju Modi, Kisneel, Prama, Kylee and Neha Mehta and a listing of over 1500 vendors and lifestyle professionals, coupled with over 5000 Products, Bandbaajaa.com is a one stop solution for weddings.
Commenting on the launch, Sachin Singhal, CEO, Bandbaajaa.com, said, “We have curated a selective list of elite vendors. Our focus is to help the customers with the perfect mix of right products, best vendors and amazing ideas in order to make their journey to the big day hassle free and memorable. We have got a fabulous response so far, exceeding our own expectations.”
Bandbaajaa.com has already raised a funding worth valuation of $20 million from CerraCap Ventures.
Online platforms such as Gadget 360 and Carandbike.com are already in the kitty of NDTV and with this launch; NDTV establishes itself more firmly in the digital and ecommerce space.