Launched in October as an experiment in a few localities across Bengaluru, Flipkart Nearby was operating across 30 pincodes by November. The service offered same-day delivery of groceries and other household items between 10 AM and 8 PM.
Flipkart offered customers of Nearby free delivery of products for a certain period of time in the hope to boost adoption among users in Bengaluru. For pure-play grocery delivery start-ups the entry of much larger and better-funded companies has been the biggest cause for concern.
