Commenting on the tie up, Pratik Jindal, MD, SRS e-Retail, said “Zappfresh has created its own niche in the meat space industry by providing neatly packaged and carefully inspected high quality meat products. With this association we want to leverage Zappfresh products and offer a convenient solution to consumers who want to shop for quality and hygienic meat products but are strapped for time.”
This collaboration will enable SRS Grocery to cater to the serious meat loving consumer segment. This service is currently available in Gurgaon and South Delhi and would shortly be available in other cities.
Speaking on the association, Shruti Gochhwal, Co-Founder Zappfresh said, “The meat business in India is growing at an impressive rate. The segment has grown at an average 18 per cent CAGR across category. Chicken tops the list followed by fish and other meat products. The Poultry industry alone is an INR 40,000 crore market now. Even if we are able to scratch the surface of this market, we are talking about Zappfresh being in pole position. We have aggressive expansion plans and are looking at similar synergies in newer markets.”
