Speaking about the first campaign, Diptakirti Chaudhuri, CMO, HolidayIQ, said, “Travel is increasingly becoming a social and community-driven activity. Information and experiences travellers share as reviews serve as holiday inspiration and a resource for tips to a very large audience. At HolidayIQ, we are already India’s largest travel community and we are on our way to building India’s most engaged travel community.”
The film has been conceptualised by Happy Creative Services and produced under the banner of Offroad Films and directed by Abhijit Sudhakar.
Kartik Iyer, Co-Founder & CEO, Happy Creative Services, believes that Discovery is the most exciting part of any leisure travel. More so on a holiday, everyone is in the mood to try something new & authentic. But let’s face it we are all pressed for time to actually to explore grounds up. Yet nobody wants to lose out on the good stuff.
The film features different holiday options, from a Tree House Resort’ recommended for honeymooners to a Cave Restaurant with live music, to a tea estate that’s elderly friendly. The visuals portray people making use of recommendations from HolidayIQ to take off on their holiday.
Commenting on the idea behind the campaign, Iyer said, “HolidayIQ delivers exactly on just that. Taking you to the point where you are sure you are going to like what you are going to experience. It’s like reading a map before the treasure hunt. With this campaign we have tried to bring alive that moment of discovery. The best part is, it’s about real experiences from real people.”
The 360-degree campaign which kicked off with this TVC will also have print, outdoor and digital legs.
Credits
Chief executive officer: Kartik Iyer
Chief creative officer: Praveen Das
Chief operating officer: Siddhartha Roy
Senior creative director: Naren Kaushik
Associate creative director: Megha Ramesh
Creative group head-art: Sarvesh Narvekar
Group account director: Rohini Radhakrishnan
Account supervisor: Aditi Chawla
Production house: Offroad Films
Director (film): Abhijit Sudhakar
Executive producer: Khalil Bachooali
Associate producer: Fahad Ghulam Mohammed Pathan
Source : IndianMediaBook - Current Affairs
