From going down the memory lane with the Childrens’ Day meet an old friend campaign to my struggles with the treasure chest, Anar! and ‘Floataboat campaign,’ Paper Boat used to bank on the true essence of relationships between peers, friends and families.
Celebrating the New Year, ‘Hum Honge Kamiyaab’ campaign walks on the lines of establishing Paper Boat+ as a successful start up thereby encouraging Prime Minister Narendra Modi’s Start up India, Stand up India initiative.
Conceptualized by Lowe Lintas Banglore, the campaign indeed gets one all charged up to begin the New Year on a positive note with a soothing rhythm, for sure having one to experience goose bumps.
The song ‘Hum Honge Kamiyaab’ is the adaptation of an old Bollywood song, sung by celebrity singer Sunidhi Chauhan.
The campaign has garnered all the appreciation that it deserves from social media platforms like YouTube and Facebook with over 5.5 lakhs and 9 lakhs respectively, on both platforms.
The campaign excellently reflects a new ray of hope for completion of dreams in 2016. The 3 min 10 seconder video features 15 leading start-up players including Tanmay Bhat (All India Bakchod), Shaheen Mistri (Teach for India), Sumit Jain (Common Floor), and Amuleek Singh Bijral (Chai Point) etc.
