Launched by Ranveer Singh and Deepika Padukone, the new station will be a non-stop source of music, masti and laughter for listeners of Amritsar and Patiala. Radio Mirchi has adopted a totally fresh approach towards
these new stations, keeping in mind the prevalence of Punjabi music and
the need to provide differentiated jock content to listeners.
While this is the first time Radio
Mirchi would be broadcasting at a different frequency (104.8FM),
listeners can expect the same cutting edge shows, day parted content
and useful information that Mirchi is known for.
Announcing the launch, Prashant Panday,
CEO and Executive Director, ENIL, said, “Mirchi 104.8 FM is a
compilation of what our listeners told us they want from a radio
station; focus on playing more Punjabi music and being actively involved
with their lifestyle. We are entering these markets with the intention
of changing the way people consume radio”.
The launch of these stations came on the
heels of the Royal Stag Mirchi Music Awards in Amritsar, that saw the
biggest and brightest stars of Punjabi music shake a leg and vie for the
awards trophy in twelve film and non-film categories.
Speaking on Radio Mirchi’s plans in the
region; Bhanu Pratap Singh, Vice President & Cluster Head Punjab,
Himachal and J&K said “We are happy and excited to increase
Radio Mirchi’s footprint in Punjab. Radio Mirchi now covers major cities
of Punjab and offers a great platform for advertisers to reach out to
such a large audience across the state with India’s No1. Radio Station.”
With Mirchi Chandigarh also scheduled to
go live in a short while, India’s number 1 radio station is set to
dominate this land of music lovers and enthrall its listeners with
refreshing and uniquely curated content.
